$1,000 invested Nike Inc. (2023)
NYSE · NKE · reinvest dividends · adjusted close
●Result2023-01-03 — 2026-09-11
Today you would have
$329
-$671 (-67.10%)
NKESPY (benchmark)
- Entry price
- $111.87
- Current price
- $36.80
- Shares
- 8.9390
- CAGR
- -26.03%
- Max Drawdown
- -69.98%
- vs SPY
- -176.46 pp
✦The story
A $1,000 investment in Nike at the start of 2023 shrank to $329 by mid-2026, a loss of −67.1%. The company struggled with slowing sales, inventory issues, and intensifying competition from newer athletic brands during this period. The contrast with the broader market was stark: the S&P 500 gained +109.4% over the same window.
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