what-ifinvest
99 tickers

$1,000 invested Nike Inc. (2023)

NYSE · NKE · reinvest dividends · adjusted close

Result2023-01-032026-09-11
Today you would have
$329
-$671 (-67.10%)
NKESPY (benchmark)
Entry price
$111.87
Current price
$36.80
Shares
8.9390
CAGR
-26.03%
Max Drawdown
-69.98%
vs SPY
-176.46 pp
The story

A $1,000 investment in Nike at the start of 2023 shrank to $329 by mid-2026, a loss of −67.1%. The company struggled with slowing sales, inventory issues, and intensifying competition from newer athletic brands during this period. The contrast with the broader market was stark: the S&P 500 gained +109.4% over the same window.

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$1,000 in NKE (Nike Inc.) in 2023 — what-if-invest